Brand Workshop:
Archetype and Identity

As the Brand Strategist, Kassia led On-site and Remote Workshops for Brand Discovery at Veracode. She facilitated multiple interactive sessions to help stakeholders understand brand archetypes and core values. Kassia engaged marketers, product, sales and BDR teams in a collaborative process, combining persona development and customer research insights to uncover the brand's authentic identity and identify gaps needed to stay competitive in the market.