Leading Veracode’s Brand Evolution: A Bold, Adaptive Identity for the AI Era

Veracode’s rebrand was more than a visual refresh—it was a comprehensive strategic overhaul of an 18-year-old brand with significant legacy debt. As Creative Director and Brand Lead, Kassia led the transformation, orchestrating a full company-wide brand audit and overhaul strategy to modernize and reposition Veracode as the leader in adaptive application security for the AI era.

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With less than a year to execute this ambitious rebrand and a lean internal team, Kassia managed stakeholder alignment, creative direction, and cross-functional implementation, ensuring a seamless transition across every internal and external brand element. From visual identity to website transformation and enterprise-wide adoption, she led the charge to bring the brand into the future.

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By leveraging strategic partnerships, in-house expertise, and a focused execution plan, she ensured the new identity was not only visually compelling but also scalable, adaptable, and future-ready.

This rebrand sets the stage for Veracode’s next era—one that is bold, agile, and built for the evolving technology landscape. Kassia’s leadership in this transformation showcases her expertise in brand strategy, creative direction, and large-scale implementation under tight timelines—delivering a cohesive, future-ready brand against the odds.